Dill: Navigating visitors off homepages too early disrupts product exploration
Katie Dill · How Stripe Built Their New Website · Y Combinator · Apr 22, 2026 · at 11:05
Katie Dill, Head of Design at Stripe, explains the UX rationale behind using progressive disclosure and in-page modals on Stripe's homepage.
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“I think if we leapt people off the page, you know, when it might be too early for them to have made their decision on what they're actually going after. So this is really just a bit more of a browse experience, and it gives them a bit more of a chance to explore.”
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