Dill: Inconsistent grammar and capitalization erode customer trust
Katie Dill · Stripe Head of Design Katie Dill Reviews Startup Websites · Y Combinator · Oct 1, 2024 · at 12:57
Katie Dill, Head of Design at Stripe, critiques website typography and casing consistency during a startup landing page review.
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“Be super careful about, you know, the details in your grammar and your casing. So give your TV superpowers. I don't know why superpowers is capitalized. It's like a kind of hybrid between title case and sentence case. So sticking to that consistently. So get started, for example, is title case. Learn more is sentence case. You should always be consistent. Every one of those little things, you know, it might just think like, oh, that's not a big deal. The user could still read it. But it's a little point of friction, and again, it's something that erodes trust. Like, if you're not on top of that detail, what other detail are you not on top of?”
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