“When somebody subscribes to your podcast, if you make another episode, they're going to get it. In most good podcast players. Whereas if someone follows you on Twitter, and are they going to get your next tweet? Like, you never know.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Chris Best
Opinion
Best: Ad-supported podcast market is small compared to paid audio
“I think that the podcast market that can be supported by advertising is small and sad compared to the audio market that could be supported if we had an effective way to pay for it.”
Chris BestMay 15, 2019▶ 1:29Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks · Y Combinator
Insight
Best: Market failure causes society to underinvest in cultural creators
“We think there's basically a market failure where all of society would be richer if there was more efficient mechanisms to like allocate more resources to creative people that are making kind of culture writ large”
Chris BestMay 15, 2019▶ 6:25Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks · Y Combinator
PredictionNot checkable as stated
Best: Media will see a meteoric rise of individual creators
“So I'm not saying that everything's going to be individuals and there's not going to be any big sort of media things, but I think it's going to look like there's a meteoric rise of individual creation.”
Chris BestMay 15, 2019▶ 13:22Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks · Y Combinator
Insight
Best: Writers should offer their best content for free
“And the advice we give people is basically take your best, most accessible, most focused stuff and make that free. Right? Like make your sort of like your very thoughtful essay on a specific topic free, because that's how people are going to share it. That's h…”
Chris BestMay 15, 2019▶ 21:29Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks · Y Combinator
Opinion
Best: Consumers now prefer paying for high-quality content
“I think the pendulum's really heavily swinging the other way now. Like people that were sort of like my generation were like the least likely to want to pay for stuff. And we are getting increasingly more likely to want to pay. And then younger generations are…”
Chris BestMay 15, 2019▶ 31:07Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks · Y Combinator
PredictionDidn’t hold up
Best: Newsletters will replace social feeds for news within five years
“I think the answer is it won't replace the social network aspect of it. The thing that Facebook and the social networks are great at is having the relationship between you and like the people, you know, in real life... The part of it that should absolutely be …”
Chris BestMay 15, 2019▶ 35:53Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks · Y Combinator
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