“Claire, you're at 35 employees now, and they, one impressive thing is that they have a woman or person of color who is leading each of the teams there.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
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More from Kat Manalac
Insight
Manalac: Press is not a sustainable user acquisition strategy
“I think, you know, not to stress about press too much because press is not a sustainable user acquisition strategy, not even for You know, consumer companies, so it's not something to spend too much time thinking about.”
Kat ManalacFeb 15, 2017▶ 26:14Office Hours with Kat Manalac · Y Combinator
Insight
Mañalac: Do not hire PR help until inbound exceeds founder capacity
“You shouldn't bother thinking about hiring a firm or someone in-house until you have more funding and so much inbound that the founders can't deal with it themselves.”
Kat MañalacSep 19, 2018▶ 21:47PR + Content for Growth by Kat Mañalac and Craig Cannon · Y Combinator
Insight
Mañalac: Early-stage founders must treat pitching press like core business development
“So like BD or sales, which you wouldn't outsource early in your company's life, you shouldn't outsource pitching to press in the very early stages of your company.”
Kat MañalacSep 19, 2018▶ 22:31PR + Content for Growth by Kat Mañalac and Craig Cannon · Y Combinator
Insight
Mañalac: Viral startup stories must be easy for others to repeat
“You will need to tell it clearly and succinctly because the goal is to tell it in a way where other people, it makes it easy for other people to repeat that story for you and help you spread the word. That's how anything becomes viral.”
Kat MañalacSep 19, 2018▶ 1:29PR + Content for Growth by Kat Mañalac and Craig Cannon · Y Combinator
AssertionNot checkable as stated
Mañalac: Most media outlets no longer cover very early-stage startups
“Most media outlets don't cover very early stage startups anymore.”
Kat MañalacSep 19, 2018▶ 20:31PR + Content for Growth by Kat Mañalac and Craig Cannon · Y Combinator
Insight
Mañalac: Seed and Series A startups generally cannot afford PR firm retainers
“PR firms are way too expensive. Typically you have to keep them on a monthly retainer, and, you know, most companies, even through Seed, Series A, they don't have the budget for that.”
Kat MañalacSep 19, 2018▶ 21:20PR + Content for Growth by Kat Mañalac and Craig Cannon · Y Combinator
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