Insight certainty 3/5 debate potential 2/5

Consensus pricing makes the traditional art market hostile to digital art

Lauren McCarthy · Artist Lauren McCarthy Will Be Your Home's Brain · Y Combinator · Sep 4, 2017 · at 22:32

Lauren McCarthy, an artist and UCLA professor, discusses why traditional art markets struggle to create viable economic and ownership models for digital art.

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“I think part of the difficulty comes out of just, like, the market around buying and selling art is very conservative, because you're agreeing that this particular object has this value that, you know, and it's all kind of consensus-based, so there, it's very risk-adverse in the first place, so anything digital is, like, first of all, just, like, new and not necessarily, like, we've established this as art and it's okay, and then also, like, how do you own it, and how do you keep it, and there's all those questions”

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