Reeves: Small businesses need opinionated software partners, not just passive tools
Josh Reeves · From A Pivot To Building A $9.6 Billion Payroll Company · Y Combinator · Mar 18, 2025 · at 22:55
Josh Reeves, CEO and co-founder of Gusto, discusses how small businesses operate and why they need active guidance rather than just software menus.
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“Small business, you know, they want an opinionated partner, right? They don't want just a tool. They want just a set of menu of options. They're super busy. They're wearing many, many different hats, and they don't, frankly, have the resources to go hire all of the specialists that a big company has.”
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