“Raise enough money, not just for one game, but two or three, cause you're never like your first one likelihood will not be a hit.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Holly Liu
Insight
Mobile game studios must reserve at least $5 million for user acquisition
“If you're gonna spend money on
Customer acquisition reserve at least five million dollars. That was like a year or two ago, I know.”
Holly LiuApr 27, 2018▶ 21:25Gaming Studio Founders - Patrick Moberg and Holly Liu · Y Combinator
Insight
Using established IP like Marvel significantly lowers mobile game acquisition costs
“So for us the IP has been very helpful in reducing that CAC. Because I don't have to explain what Marvel is. Like, I could go after the Marvel fans, and it's so much cheaper than just trying to get them to understand what is, you know, Edge World, or Dragons o…”
Holly LiuApr 27, 2018▶ 15:35Gaming Studio Founders - Patrick Moberg and Holly Liu · Y Combinator
Insight
Game studios with large budgets should not rely solely on paid ads
“Even if you have a big budgets, I wouldn't spend it all on customer acquisition. You're just not going to get like bang for your buck.”
Holly LiuApr 27, 2018▶ 34:01Gaming Studio Founders - Patrick Moberg and Holly Liu · Y Combinator
AssertionNot publicly verifiable
Blockchain games suffer from VR-like hype without mainstream consumer traction
“I think that blockchain games are kind of a little bit currently suffering from the VR type world. There's a lot of heat. There's a lot of you know, excitement around it, and you can make some great cash like CryptoKitties, but I think They only drove like a 1…”
Holly LiuApr 27, 2018▶ 39:37Gaming Studio Founders - Patrick Moberg and Holly Liu · Y Combinator
Insight
High paid acquisition costs force mobile game studios toward organic marketing
“Because of the pressures of just straight acquiring, like, paid acquisition is the pressures are so high on there, that's when you see things move more towards organic, because you're always trying to reduce the cost of customer acquisition.”
Holly LiuApr 27, 2018▶ 34:37Gaming Studio Founders - Patrick Moberg and Holly Liu · Y Combinator
Insight
Game developers are best suited to build cryptocurrency virtual economies
“In my world gaming gaming definitely pushes those types of technologies forward, or at least test those boundaries of like, how far can it go? And I, I'm always encouraging, I think in the blockchain world and with crypto, like what better people to really exp…”
Holly LiuApr 27, 2018▶ 41:23Gaming Studio Founders - Patrick Moberg and Holly Liu · Y Combinator
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