“In fact, all of analytics back then was part of the growth team.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Ed Baker
AssertionNot checkable as stated
Baker: Zodiac app tagged tens of millions in 24 hours before shutdown
“Within I think within 24 hours, we had tagged tens of millions of people in photos. I think including Zuck, and then I heard the platform team shut it down shortly after that.”
Ed BakerJun 23, 2017▶ 3:41Scaling Growth | Gustaf Alstromer, YC Partner (formerly Airbnb) & Ed Baker (formerly Uber) · Y Combinator
AssertionNot checkable as stated
Baker: Friending Was Facebook's Number One Driver of User Retention
“Most of the growth team at Facebook at the time was actually focused on friending, because we discovered at Facebook that friending was the number one driver of retention and engagement.”
Ed BakerJun 23, 2017▶ 7:02Scaling Growth | Gustaf Alstromer, YC Partner (formerly Airbnb) & Ed Baker (formerly Uber) · Y Combinator
AssertionSupported
Baker: Uber used a WeChat bot to onboard Chinese drivers until blocked
“One of the engineers on our China growth team built a WeChat bot. WeChat's, you know, like a mess, the messaging app, or the Facebook of, sorry, the Facebook, and also the Internet of China, really. And so we built this WeChat bot, Where, as a driver, you coul…”
Ed BakerJun 23, 2017▶ 22:26Scaling Growth | Gustaf Alstromer, YC Partner (formerly Airbnb) & Ed Baker (formerly Uber) · Y Combinator
AssertionNot checkable as stated
Baker: Facebook's MAUs Were Driven More by Retention Than Acquisition
“Facebook was already at a size where retention and engagement were bigger drivers of the North Star metric MAUs than new user acquisition.”
Ed BakerJun 23, 2017▶ 6:38Scaling Growth | Gustaf Alstromer, YC Partner (formerly Airbnb) & Ed Baker (formerly Uber) · Y Combinator
What-if
Baker: Uber would have kept growing without any paid acquisition
“Uber would have kept growing even if we had never done any paid acquisition, but especially in a competitive market it kind of makes sense to pay up to what the, that rider or that driver is ultimately going to be worth”
Ed BakerJun 23, 2017▶ 17:07Scaling Growth | Gustaf Alstromer, YC Partner (formerly Airbnb) & Ed Baker (formerly Uber) · Y Combinator
AssertionNot checkable as stated
Baker: Simple copy change made Japan Facebook's most viral market
“And Japan went from like our least viral country to our most viral country. But it was literally just a copy tweak to make people more comfortable with sharing what the product they were using with their friends.”
Ed BakerJun 23, 2017▶ 26:59Scaling Growth | Gustaf Alstromer, YC Partner (formerly Airbnb) & Ed Baker (formerly Uber) · Y Combinator
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