Schacht: Legacy publishers sell top-down while new edtech sells bottom-up
Keith Schacht · Cost vs Quality in Edtech – Keith Schacht, Avichal Garg, and Geoff Ralston · Y Combinator · Apr 6, 2018 · at 17:32
Keith Schacht (Cofounder of Mystery Science) compares legacy textbook publishers to modern edtech software companies using a bottom-up go-to-market strategy.
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“We've got the Pearson, McGraw, Houghton Mifflin, that generation of companies who still assume they're going to sell top down and roll out, and then Mystery Science and other tech companies that, that just do the a la carte and roll it up.”
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