Hockenmaier: Startups should not scale acquisition before cohort retention curves flatten
Dan Hockenmaier · Advice on Organizing and Running Growth Teams from Dan Hockenmaier and Gustaf Alströmer · Y Combinator · Jun 26, 2019 · at 1:23
Dan Hockenmaier, founder of growth strategy firm Basis One, discusses premature scaling and prerequisites for running paid acquisition.
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“You don't have to have best in class retention numbers, but you need to be seeing some cohorts of people for which retention truly levels out and they use the product very longterm. And if you don't see that you're not ready.”
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