Sonal Chokshi

5 statements across 1 episodes · 4 bullish · 0 bearish · 1 people on the record · first statement Oct 13, 2017 by Sonal Choksi · said 3 times in 1 episodes since 2017 · across every show →

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Everything said about Sonal Chokshi, oldest first

Oct 13, 2017 positive
Insight
Choksi: Edit podcasts by balancing energy, content, expertise, examples, and stories
“The key, and I always tell like our folks at A-Six and Z-II when we're working on editing and how to think about it, is you have like five levers. You have energy, You have content, you have expertise, you have examples, you have personal narratives and storie…”
Sonal Choksi Oct 13, 2017 ▶ 46:13 Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz · Y Combinator
Oct 13, 2017 positive
Insight
Chokshi: Precise terminology and definitions demystify tech innovation
“Definitions and terminology go a really long way in our case, because we're talking a lot about new technologies and new innovations, and so you'd be surprised at how people obviously don't agree on definitions, and so getting people to ground themselves about…”
Sonal Choksi Oct 13, 2017 ▶ 42:07 Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz · Y Combinator
Oct 13, 2017
Disclosure
Choksi: a16z continuously records podcast guests from arrival to prevent stiffness
“And one of the things we do is we start the recorder before they even enter, and we don't turn it off until they leave. And of course, we're not putting things on without their permission, but you're absolutely right. That's exactly what happens. The minute yo…”
Sonal Choksi Oct 13, 2017 ▶ 45:55 Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz · Y Combinator
Oct 13, 2017 positive
Insight
Chokshi: Interviewers must push book authors out of comfort zones
“Some of the other things that we do is try to break the script. This is especially true of book, book authors that come on our podcast, because A, they're doing, they're going on everyone's podcast, so we're not getting them exclusively. They're just so into t…”
Sonal Choksi Oct 13, 2017 ▶ 44:58 Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz · Y Combinator
Oct 13, 2017 positive
Insight
Chokshi: Podcast hosts must interrupt guests to maintain listener engagement
“Unfortunately for better or worse, especially when it comes to voice medium, you do have to interrupt because people can't listen to one voice for a very long time.”
Sonal Choksi Oct 13, 2017 ▶ 44:41 Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz · Y Combinator
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