Revenue

“If your KPI is revenue, and the number is zero, should you still be tracking that as your top line KPI? The short answer is yes. You should be depressed looking at that number every week until, like, that's the answer.”

“Revenue is always the best metric. I pay you a hundred dollars to use your product, your software. I must at least value that a hundred dollars. Active users, ah, using the product once a week, or, ah, once a day, we call that weekly active user or daily activ…”

“For companies who charge their customers money, somehow creating a goal incremented in something that's not money Hey, my product costs 10 dollars a month, but I'm measuring registered users. I want to hit, you know, a thousand registered users, and it's like,…”

“Like the only way that you can keep score is like revenue for my startup. And if it gets big, there's no other way to keep score than that.”

“We're three hundred and fifty million in revenue, and, you know, we're deploying close to that in terms of total spend every year”