pricing

“Price and anything related to monetization is really tough, because it's basically a system of incentives, and it will change people's behavior. And so you have to observe these things over very long periods of time to make sure you're getting the right answer…”

“One of the things that has, I've learned working with more and more companies is that more types of decisions are type two decisions than you think, the type of decision you can actually roll back and get another shot at. It's maybe, you know, I, we don't work…”

“When you're just getting started, the important thing is to just find the right order of magnitude for your pricing.”

“Pricing isn't permanent. This is really important. It often takes years to iterate and capture the full value of the product that you've built from your customers.”

“Another way to find your value is to keep incrementally raising prices until you get pushback from users. And when you keep incrementally raising your prices, you will ultimately find the ideal price, which is when customers complain, but they still pay.”

“Lower prices are not a sustainable advantage. Sometimes we talk to founders and they say, well, our product is just like our large competitor, except ours is cheaper. And that actually does not sound like a good idea. That's not a way to build a winner. All th…”

“On the other side, if you were to actually charge a lower price and they say, yeah, that sounds great, and accept immediately, Well, that probably means that you're pricing too low and you're leaving a lot of money on the table.”

“One of the most surprising things I learned was that when a customer really wants your product, it's hard to scare them away by quoting a price that's too high.”