press

“I think, you know, not to stress about press too much because press is not a sustainable user acquisition strategy, not even for You know, consumer companies, so it's not something to spend too much time thinking about.”

“Competitors making noise in the press I think probably crushes a company's momentum more often than any other external factor.”

“Most companies who go through YC wait until they have a launched product and some very early users before they bother pitching to press.”

“Even if you do land press, it's not a silver bullet. It's not a scalable way to get users. It might help you get in front of some early users and investors, but as you see, press can't be counted on for sustained growth. It will not get you to product market f…”