founder-led sales

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Sep 12, 2024 by Aaron Epstein · across every show →

Everything said about founder-led sales, oldest first

Sep 12, 2024 positive
Insight
Epstein: Cold emails perform far better from founders than from sales reps
“You, the founder, should be sending these. People are going to take them way more seriously when it comes from the founders or the CEO Much more so than if it comes from some account executive or some intern or some other automated process that you set up here…”
Aaron Epstein Sep 12, 2024 ▶ 31:50 How To Convert Customers With Cold Emails | Startup School · Y Combinator
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