Feather

“And to this day, no large company has even remotely copied us. Only, only small upstarts, people who saw us and decided to do the same thing as us.”

“The reality is most people are using Feather and companies like us whether it's, you know, Rent the Runway or Uber or Lyft or Spotify, et cetera, because they don't necessarily want to own things and have things tying them to a physical space.”

“You have to be focused on what you're seeding. So you have to be clear and understand what the intention is there. They should be very high risk, but high reward and assume that like a seed investor, for example, you know, only one or two of the 20 will ever e…”

“All in to just build the MVP, I decided that I felt comfortable investing up to like two or 3000 dollars, I can't remember what it was of my own personal money.”

“The software that our business needs doesn't exist off the shelf.”

“Buying, you know, Ikea, Wayfair, what you might consider disposable furniture that can be assembled once and set up once in someone's home and doesn't really transport very well. It's not meant to be disassembled or moved.”

“They're not addressing the massive opportunity, which are people who are currently buying furniture, thinking they want to buy furniture, but in fact, what they actually want is the flexibility to be able to subscribe to furniture.”

“What I did was I put items on the site from a retailer who could ship me things just in time effectively. So when a customer would go on our site, they would place an order for an item or multiple items for their home. And I would then in turn say, okay, great…”

“For this to work, you kind of need to have a little bit of merchandising. You need to have a little bit of a visual aesthetic and appeal to see what furniture is with the prices, et cetera.”

“Your monthly payments on your furniture go towards owning the items. You never pay more than the retail price of that item. But if you don't want to own it, you can return it at any point.”

“We raised three, three and a half million dollars of funding from great investors and had tons of support.”

“It's not enough. Typically to just do user interviews over the phone. Video is helpful. You can meet people in person or like I did do the deliveries and see the people who are using your products, see the living situation they're in and see the furniture that…”

“Almost all. Yes.”