Blue Apron

3 statements across 3 episodes · 0 bullish · 2 bearish · 3 people on the record · first statement Sep 8, 2018 by Ooshma Garg · said 14 times in 6 episodes since 2017 · across every show →

Mentions by year

brought up most by Laura Behrens Wu (5), Michael Babineau (3), Kevin Hale (2), Ooshma Garg (1), Lillian Chou (1), Dan Hockenmaier (1), Adora Cheung (1)

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Everything said about Blue Apron, oldest first

Sep 8, 2018
Assertion Not checkable as stated
Garg: Gobble's Series B was hindered by Amazon-Whole Foods and Blue Apron
“Last year for our Series B, I had a very difficult time raising money. Like, it all looks fantastic, and there's lots of news and videos, but it, like, took every ounce of my being. It was the hardest fundraising, and it's because Amazon acquired Whole Foods, …”
Ooshma Garg Sep 8, 2018 ▶ 53:37 A Conversation with Ooshma Garg - Moderated by Adora Cheung · Y Combinator
Jun 26, 2019 bearish
Insight
Hockenmaier: Paid marketing degrades quickly if used as a primary growth strategy
“If it becomes your primary channel, it's a very hard thing to sustain because it's expensive but also because it degrades pretty quickly, actually. So, like, you know, if you look at the DTC companies or Blue Apron, I think, you know, they grew really quickly …”
Dan Hockenmaier Jun 26, 2019 ▶ 37:04 Advice on Organizing and Running Growth Teams from Dan Hockenmaier and Gustaf Alströmer · Y Combinator
Jul 25, 2019 bearish
Opinion
Hale: Blue Apron stalled after exhausting paid customer acquisition channels
“Blue Apron is a really good example of this. Almost all their acquisitions isn't paid, and then once they ate through that, there's almost nowhere else for them to sort of go.”
Kevin Hale Jul 25, 2019 ▶ 17:13 Kevin Hale - How to Evaluate Startup Ideas · Y Combinator
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