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B to B enterprise software

2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement May 8, 2019 by Brian Halligan · across every show →

Everything said about B to B enterprise software, oldest first

May 8, 2019 positive
Prediction Not checkable as stated
Halligan: All B2B Enterprise Software Will Transition to Consumer Freemium Models
“And I think this will happen, all B to B enterprise software will turn, turn into consumer software, where they'll come over a tripwire, And they'll buy the software in a much more natural way. And sales reps can call on customers versus on prospects.”
Brian Halligan May 8, 2019 ▶ 9:25 HubSpot CEO and Cofounder Brian Halligan with Wufoo Cofounder Kevin Hale · Y Combinator
Jul 3, 2019 bearish
Opinion
Hale: Video games excel at intuitive onboarding while B2B software fails
“I think the people who are the best at this are video games. They do a phenomenal job, and the people who are worse at this is, like, B to B enterprise software.”
Kevin Hale Jul 3, 2019 ▶ 13:01 Updates for Startup School 2019 and Office Hours with Kevin Hale · Y Combinator
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