The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Rare Rabbit claims to be India's only apparel brand skipping trade bookings
“We are the only brand in the country. We don't do road shows. We don't show our collection and take bookings from the entire trade of 700 people who we, 700 points we sell today. We don't show our collection and take orders from them. We just send what we thin…”
Poddar: India is a clothing manufacturing country, not a fashion creator
“We are a clothing manufacturing country. We're not a fashion business country. We don't create fashion. We don't buy, design, sell fashion, other than the designers that we have who are doing, I think the best in the world also.”
Kamath: A sovereign fund asked to take my Rare Rabbit investment allocation
“One sovereign fund, Southeast Asian country, their India CEO or something like that was there. He comes up to me and he says, Why don't you reduce your allocation to rare rabbit? So we can do more.”
Poddar: Rare Rabbit is genuinely the largest online brand in India
“And we are the largest online in the country, not metaphorically, but in genuine terms.”
Poddar: My children will not be handed seats at Rare Rabbit
“They have their own life. They can do what they want. There is no ready seat at all. They'll never get that readily.”
Poddar: Rare Rabbit is the only brand without a chest logo
“Rigidity for me is that I'm the only, we are the only brand which has no logo on the chest.”
Poddar: Malls must curate tenant ecosystems or risk dead floors
“They have to create an ecosystem. They cannot have five rows of chocolate and ice cream in coffee shops. It's an ecosystem which I've learned, and it's a very hard business they are also cracking. So how do, if I started… They trusted Rare Rabbit, they give a …”
Poddar: Rare Rabbit prioritizes physical retail due to expanding Indian mall infrastructure
“Store. Store. Because country dynamics Roads are getting built. Malls are getting up. What great builders are building today in terms of malls. It's crazy.”
Kamath reveals he is investing in bootstrapped apparel brand Rare Rabbit
“So we were investing, or we're in the process of investing in Rare Rabbit, and when we started researching the company a bit more, it just didn't make sense. It was stupidly incredible, like Indian, homegrown, Western cloth manufacturer, a company built in the…”
Poddar: Rare Rabbit centrally controls in-store music across 660 locations
“So we play our playlist music for all 660 stores from our office.”
Rare Rabbit standardizes identical signature fragrance across all 120 stores
“So in our store, you will get fragrance in all 120 stores the same.”
Poddar: Rare Rabbit launched with 1.5 crore rupees for 25k pieces
“And when I started the brand, I just put in a line. And, ah, I went, I created that line. I invested money in that. Nothing. One and a half crore. 25,000 pieces. Just made it.”
Poddar: Rare Rabbit refreshes garment designs every two to three months
“Not more than two and a half, three months.”
Poddar: Rare Rabbit repaints its office white thrice yearly to emphasize colors
“My office is white because I paint it three times a year. He will walk. He will walk in the office. Staircase will be white. Because I have to see colors, and I, people have to understand colors in my office, and people have to believe in colors in my office. …”