Shenoy: 25% aggregator commissions make online alcohol delivery unviable for brands
Suraj Shenoy · Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath · Jul 3, 2024 · at 2:59:59
Suraj Shenoy evaluates the economic viability of e-commerce delivery aggregators entering the Indian alcohol market.
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“When you do the delivery model and you start adding that extra cost, I think somewhere around your, you're already having your back towards the wall when it comes to margins for liquor companies, if it stretches to what Zometo or Swiggy do, Or 25%, then it becomes very, very unviable.”
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