Shenoy: Diageo's Celebration Rum now significantly outsells Old Monk
Suraj Shenoy · Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath · Jul 3, 2024 · at 1:40:36
Suraj Shenoy responds to Nikhil Kamath's question on whether any competitor has been able to overtake Old Monk's dominance in Indian rum.
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“I think Celebration Ram, which is of DI Joe, now outsells Old Monk quite a bit.”
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