YouTube

“In India, the CPMs, yeah, in India, the CPMs are way lower... Like India is sub two dollars. But in America, and I think in the Scandinavian countries, it's like, 10, 12 in some cases, 20 dollars, depending on the niche you're in.”

“YouTube is launching YouTube Learn, by the way. And YouTube podcasts also. They're gonna eat podcasts.”

“Any platform that enables you to become a rockstar in the easiest way possible would win, right? YouTube, you had to be a professional video maker. TikTok just gave you the tools too, so you could become a rockstar quicker.”

“But YouTube streaming To me is, is, is, has the most potential because YouTube, you can do VOD and you can do live streaming at the same time.”

“So if Instagram starts doing what YouTube does, YouTube will be forgotten. They can actually make more money. So this I'm talking five, 10 years. The guy who doubles down on incentivizing or sharing most revenue with creators will win.”

“The best interest of YouTube is to have a new Mr. Beast every five years.”

“There's even classism between platforms. If we are a TikToker, a Facebooker, a YouTuber, or an Instagrammer, it's like YouTuber is like class one citizen, then Instagrammer, then TikToker, then Facebooker.”

“Do not start your career by making long YouTube videos. It will ruin your dream. There's no discoverability engine. In this, like, just like, this is only when you're big enough. For now, focus on TikTok, Instagram.”

“It's going to get built in on YouTube, Nikhil. There's going to be a button where you can select a language and your mouth will move in that language. It's going to come into YouTube. It's going to take forever because YouTube is a slightly slower moving beast…”

“On Instagram reels, the title doesn't matter. Thumbnail doesn't matter. In fact, no one should be stressing over this at the beginning. Just stress over the 1:03 seconds of the video. The first sentence that you say in the video. So on TikTok, thumbnails don't…”

“You should read the quarterly calls of Facebook, YouTube, and Instagram, and from listening to the CEOs of the social medias, you can guess where the tides are going to go, because these guys control the tides.”

“What the algorithm is doing is the algorithm is recognizing that this person is talking about this person, so the video automatically starts getting recommended to people who follow this person. This happens on YouTube all the time. It starts happening on Inst…”

“I mean, rather than Discord, it's more Twitch and YouTube that are allowing influencers to become the new marketing for games, right? And so today, you know, you mentioned Among Us, but like some of those games were going nowhere for like, I think Among Us had…”

“Something like the, on the order of 15%, or Like, ah, which translates to about forty-five billion hours of watch time of content created by Indian creators is actually consumed outside of India”

“Indian creators generated 21,000 crores two and a half billion dollars on YouTube in the last three years.”

“There's two aspects to piracy. One is the actual act of creating that copy, and as I said, things like DRM and what we do to sort of prevent against that, at least create enough friction where it's not trivial to do, and then the other aspect, of course, is th…”

“Four out of five Indians is on YouTube.”

“I mean, two billion people come to the platform every single day.”

“We made, like, two or three really big bets that I think back then would have been kind of strange. Well, the biggest is we bet on the fact that people would want to watch a conversation, not listen to it.”

“I really don't think it's going to be one or the other... Five years from now you should expect to see more of that diversity, not less. I think if I were predicting anything, I don't think it would be a one or zero between those two types of options. I could …”

“We have 15,000 creators in India, over a million subs. When I was here last, just a few months ago, ah, that number was, I think, 11,000. When I first started at YouTube, like, 10 years ago, that number was, like, four or five.”

“Well in the U.S., the majority of content Is actually consumed on television screens. And, you know, that could happen in the rest of the world. It's our fastest growing screen.”

“There's twenty billion videos that have been uploaded to YouTube.”

“I saw a stat, 90, 90% plus of classroom teachers use YouTube in the classroom in some particular way.”

“There's obviously, we endeavor to show a diversity of content, but it's generally oriented around what we know to be of your personal interest based on your viewing habits, et cetera. So you, as the user, really are in the driver's seat in terms of what type o…”

“We've tried in, in the past. We had something called YouTube Originals. It wasn't successful. So we don't do that.”

“We're not social media. We're not a place where you go To connect or share with your friends. You're primarily there to watch video. And we're not sort of linear, traditional television either.”

“Jimmy Donaldson, Mr. Beast, has these five pillars of focus in his studio, in his office. The very first one is YouTube first.”

“Why not give it to me in a thousand different languages? And why not do it in a way where it captures my tone, my inflection? And AI will be able to do that. And that will be magical, too.”

“Fox had one of its most successful quarters, months ever on YouTube. Just, I think just last month, they reported it themselves.”

“I always say that, you know, by the time a decision comes up to me it's usually a decision between two bad choices. Because if it was easier, then it would have been made Several levels below me in the organization.”

“I've been, I've, Voted on both sides for a very long time, let's put it that way.”

“The breadth of places that we're looking for new storytelling and new creators is bigger than it used to be. It's not just film school. It's not just a film festival. A lot of times it's YouTube and TikTok and Instagram.”

“I actually believe that it, the, that content will better monetize on Netflix than it does on YouTube. Not all of it, but certain for certain class, you know, creators, it certainly would. So we'll look to do that.”

“Definitely not on the, on green lighting. No. The idea really, mostly it is the quality of the storytelling. Is this a world that people are going to want to spend time in? Are these people, people care about? Do I care how these people, what happens to these …”

“And if you do the numbers, the final result I got was two percent of all human waking hours is on YouTube.”