Bhat: YouTube CPMs are sub-$2 in India vs. up to $20 in the US
Tanmay Bhat · Ep. #2: Secrets of Social Media Success, Mental Health & Distribution Hacks - 3 OGs Reveal All · Nikhil Kamath · Apr 20, 2023 · at 57:56
Tanmay Bhat compares creator monetization rates across different geographic markets on YouTube during a discussion on social platform economics with Nikhil Kamath.
0:00 / 0:32
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“In India, the CPMs, yeah, in India, the CPMs are way lower... Like India is sub two dollars. But in America, and I think in the Scandinavian countries, it's like, 10, 12 in some cases, 20 dollars, depending on the niche you're in.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Tanmay Bhat
Bhat: Most CMOs do not know how to grow social distribution
“Most CMOs don't know how to do this. Most CMOs would not know where to spend money to make this happen.”
Bhat: Indian consumers pay to save or make money, not save time
“In India, products that either save you money save you money or make you more money will make a lot of money. Products that save you time don't necessarily make that much money.”
Bhat: Software is becoming commoditized like content and is no longer a moat
“The problem is that software is going to be like content, which is that like your product is not the moat.”
Bhat: Owning distribution guarantees audience follows you to new mediums
“Mostly my thesis is that, Hey if you, if you own distribution, you own eyeballs, no matter what, where you move to the eyeballs will travel there.”
Bhat: Creators must reinvent themselves every four years or get replaced
“Like, there are creators who come in batches, and then, you know, four years later, you gotta reinvent yourself, or else the next batch will take over, so on and so forth.”
Bhat: Content creators cannot be 100% authentic online
“The digital version of authentic would be, what are some of the attributes that are actually true? Right. And those are the ones you choose to project because that's what's the closest version of you, but you can't truly be fully authentic. That's a suicide.”