short-form content
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Aug 14, 2023 by Sajith Sivanandan · across every show →
Everything said about short-form content, oldest first
Aug 14, 2023 neutral
Sivanandan: Young males in tier-two cities dominate India's short-form video consumption
“Studies show, I think this was a Bain study or something, consumers of short-form content are overwhelmingly male, as much as 75% are male, are 25 years and less, and by the way, majority of them come from tier two cities, and the high majority, I'm talking 65…”