Mamaearth

“Mama Earth from launch to a thousand crores took five years and in seven years is 2000 crores and profitable.”

“Those labels still continue. All our baby products are with the same label that we had designed back then.”

“If I have to set it up today, it actually becomes a limitation for my business. Because I'll be limited with the space that I have, the number of machines that I can put, and hence innovation, which for the longest period of time has been super slow in India.”

“Those ingredients were banned in a few countries to be used on a baby's skin, which were being widely used in India.”

“The sensorial, the texture, the efficacy, the feel that just knowing that knowing the ingredients, you might be able to come closer to the product, but you cannot crack exactly what the other person has cracked, right?”

“The shared infrastructure that exists actually eases out building a business. Had it been 10 years back, you would not even be able to think about something like this because if you had to build a formulation, you have to have your own lab and then have your o…”

“So, Mama Arath was doing four or five crores a month, and they were doing three crores of mosquito repellent.”