influencer marketing
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Aug 14, 2023 by Vijay Subramaniam · across every show →
Everything said about influencer marketing, oldest first
Aug 14, 2023 positive
Subramaniam: Influencer marketing cannibalizes platforms, not celebrities
“Today, the fact of the matter is, it's not like any advertiser is coming and saying, instead of this actor, I'll do 10 creators. That's not what they're saying. What they're saying is I will find a better use of my digital marketing budget. So if anything, ver…”