The Ledger

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Insight

Cheek says in-person encounters prevent the profile masking common on Tinder.

“Well, you know, on Tinder, you can be anybody you want to be, but when you see somebody in person, there's no masking that on a picture because you've already seen them in real life.”

Lori Cheek Dec 2, 2020 ▶ 3:39 The Truth About Patents: 'I Did Everything Right — It Hurt Me'

Disclosure

Cheek'd pivoted to a Bluetooth dating app with a 30-foot radius.

“So I took Barbara Corcoran's advice, pivoted the idea, and now we have a Bluetooth dating app minus the cards. So you connect in person and unlike Tinder, you can see the person within a 30 foot radius and then swipe on them.”

Lori Cheek Dec 2, 2020 ▶ 23:01 The Truth About Patents: 'I Did Everything Right — It Hurt Me'

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