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Lori Cheek

Founder & CEO, Cheekd · 1 appearance on the record.

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founderexecutive@loricheeknyc ↗LinkedIn ↗cheekd.com ↗

After an architecture career, Lori Cheek founded Cheekd, a dating app designed to address real-world missed connections via Bluetooth proximity technology. She pitched the company on Shark Tank in 2014 and later fought a high-profile patent infringement and ownership lawsuit.

10statements → 3claims → 2claims resolved → 4/5average certainty → 1.5/5average debate potential → ≈4.5/5argument clarity, estimated → 2said about them ↓

2 supported 0 partly supported 0 contradicted 1 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 2 opinions · 1 insight · 4 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 2 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Lori argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Cheek landed on the New York Times cover by mailing one card.
“I remember I sent a lone cheeked card, one of those cards I invented, and a black padded envelope to one of the editors of the New York Times. Three months later, we're on the cover of the style section of the New York Times, and it said moveovermatch.com. Thi…”
Lori Cheek Dec 2, 2020 ▶ 11:37 The Truth About Patents: 'I Did Everything Right — It Hurt Me'

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
none yet certainty 3
100% certainty 4
100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Lori Cheek on measured tape to publish a rate. This says nothing about how they speak.

Everything Lori Cheek said on We Live to Build that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Cheek argues that securing patents and trademarks ultimately hurt her business.
“I did the trademark, the patent, the copywriting, everything to protect my idea. But in fact, all of that that I did, it went the opposite way. I think it ended up hurting me because this man is trying to get on my patent, which I don't even think is worth any…”
Lori Cheek Dec 2, 2020 ▶ 27:31 The Truth About Patents: 'I Did Everything Right — It Hurt Me'
Disclosure
Cheek built an early database using discarded business cards found on streets.
“I'm probably going to get sued for saying this, but I used to pick up business cards off the street in New York city and add them to my database.”
Lori Cheek Dec 2, 2020 ▶ 13:53 The Truth About Patents: 'I Did Everything Right — It Hurt Me'
Opinion
Cheek says Shark Tank was worth the subsequent multi-million dollar lawsuits.
“If anyone had asked me if I would do this again, going back on that show, even with this one lesson learned, I think the answer is yes, because the result of what happened after that show has been truly amazing.”
Lori Cheek Dec 2, 2020 ▶ 28:29 The Truth About Patents: 'I Did Everything Right — It Hurt Me'
Insight
Cheek says in-person encounters prevent the profile masking common on Tinder.
“Well, you know, on Tinder, you can be anybody you want to be, but when you see somebody in person, there's no masking that on a picture because you've already seen them in real life.”
Lori Cheek Dec 2, 2020 ▶ 3:39 The Truth About Patents: 'I Did Everything Right — It Hurt Me'
Assertion Supported
Cheek landed on the New York Times cover by mailing one card.
“I remember I sent a lone cheeked card, one of those cards I invented, and a black padded envelope to one of the editors of the New York Times. Three months later, we're on the cover of the style section of the New York Times, and it said moveovermatch.com. Thi…”
Lori Cheek Dec 2, 2020 ▶ 11:37 The Truth About Patents: 'I Did Everything Right — It Hurt Me'
Assertion Not checkable as stated
A developer error cost Cheek'd $30,000 during its New York Times spike.
“That developer in London had that button ticked off that didn't save everyone's credit card. So we lost every single person's credit card from that push from the New York Times, which based on our average monthly user, that turned out to be about 30,000 dollar…”
Lori Cheek Dec 2, 2020 ▶ 15:23 The Truth About Patents: 'I Did Everything Right — It Hurt Me'
Disclosure
Cheek funded the launch of Cheek'd using her personal retirement savings.
“I used my little piggy bank... This money that I'd saved was for retirement, it was for my future, but when I came up with this idea, I thought, you know, I'm gonna invest all this money into me, and this is gonna turn into billions.”
Lori Cheek Dec 2, 2020 ▶ 5:00 The Truth About Patents: 'I Did Everything Right — It Hurt Me'
Disclosure
Cheek regrets giving 30% equity to two partners with identical skill sets.
“Ok, so I gave these two guys 30% equity in my business. Those two guys had the same skill set. Why did I need a clone that I'm just giving 15% equity to both of these people?”
Lori Cheek Dec 2, 2020 ▶ 10:10 The Truth About Patents: 'I Did Everything Right — It Hurt Me'
Assertion Supported
All five Shark Tank investors rejected Cheek's pitch for Cheek'd.
“I got shot down by all five of them, and I remember standing there thinking, I can't just walk off with this rejection, so I pointed at each of them, and I said, trust you will all see me again, and then I turned around and walked off, but they cut that on the…”
Lori Cheek Dec 2, 2020 ▶ 20:51 The Truth About Patents: 'I Did Everything Right — It Hurt Me'
Disclosure
Cheek'd pivoted to a Bluetooth dating app with a 30-foot radius.
“So I took Barbara Corcoran's advice, pivoted the idea, and now we have a Bluetooth dating app minus the cards. So you connect in person and unlike Tinder, you can see the person within a 30 foot radius and then swipe on them.”
Lori Cheek Dec 2, 2020 ▶ 23:01 The Truth About Patents: 'I Did Everything Right — It Hurt Me'

The other half of the tape: Lori Cheek's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on We Live to Build. every mention, with the transcript →

Who brings them up most Sean Weisbrot 2

Every mention by year

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2021 2 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
The Truth About Patents: 'I Did Everything Right — It Hurt Me' Dec 2, 2020 17m
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