The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Lopicolo: Agencies should lose 75% of deals on price to maximize rates
“In my early years, I had an advisor who once said, you need to Basically be losing 75% of your deals based on pricing. And what that meant was a good measurement to show that you're hitting the threshold, right? But if you're, to your point, if you put somethi…”
Lopicolo: Noble Studios bills SaaS tool costs to clients as tech fees
“We actually build that into our SOWs and it's a, and we call it a technology fee. And we expose that hard cost to our clients and saying, look, in order for us to produce the best work we ha we can, We have these tools that are very specific to the work that w…”
Lopicolo: Directing Ad Traffic to Generic Homepages Breaks User Psychological Trust
“When someone clicks on that ad and it comes to a landing page, you want to make sure you have the same messaging, the same imagery, you know, all the same stuff. If all of a sudden they land on your home page, for instance, which was what was done 10 years ago…”
Lopicolo: Noble Studios uses three-tiered anchor pricing on all client proposals
“Whenever we do pricing, we do anchor pricing. We always throw up like, look, we could do everything out of this, the, you know, out of the sky, you know, or we could do the very bare minimum. And oftentimes the client wants the middle choice.”
Lopicolo: Long-Term Founder Survival Requires Letting Go of Original Trade Skills
“Most entrepreneurs, they start out with a trade, they're a trades person, right? You're a trades person. You do, you have this skillset, you're really good at it, and you sell it and you fill in that demand. I think I've survived because I've let go of that sk…”