Zhang: More startups will follow Shopee's model of local-first expansion
Toby Zhang · The Hidden Cost of 9-9-6: Why Bay Area Engineers Are Spoiled · Dec 20, 2020 · at 11:46
ShopLitLive founder Toby Zhang discusses international expansion strategies for Asian startups with host Sean Weisbrot.
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“I think one of one of such examples, it's a company called Shopee. So Shopee is a company, you know, that focused, you know, quite a bit in their local market first before expanding to kind of more widely in Southeast Asia. And I think we'll, we'll start to see more of those companies.”
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