Geary: Google Ranks Brands Higher If They Have High Branded Search Volume
Kevin Geary · Why a Gorgeous Website Can't Convert a Soul · Feb 7, 2021 · at 29:04
Digital Gravy CEO Kevin Geary discusses how Google incorporates brand awareness and direct branded searches into rankings.
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“It's called brand query searches. So if I have Joe Schmo's roofing company and people are going to Google because maybe I have a billboard, maybe a lot of people are talking about me in the area. They don't know what my website is, but they know my name. And so they go to Google and they literally type in my name, Joe Schmo's roofing service. Google tracks that. Google's comparing businesses, right? So if one business has 500 people a month searching for Joe Schmo's roofing service, and this other business has 10 people a month searching for their brand name, what does that tell Google? It tells Google that this brand that's getting 500 a month is much more prominent in this area, much more well known in this area than this other brand that's only getting 10 searches a month for their brand name. And so that's the same with Google. Well, if they're more prominent in the area, that must be for a reason. So let's go ahead and prioritize them in the search. So that might not show up in any metric reports, but it's definitely something that Google looks at.”
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