Naming a Podcast Separately From a Startup Preserves Founder Control
Sean Weisbrot · 200 Episodes In and I Still Had No Idea What the Podcast Was For · Jun 11, 2024 · at 3:17
Sean Weisbrot explains the strategic decision behind naming his show We Live to Build rather than branding it after his startup Nerv.
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“When I started the podcast, instead of calling it the nerve podcast, I called it, we live to build because it was an extension of my personal interest of connecting psychology and entrepreneurship. And I had a feeling that if the company were successful and we sold and I walked away, or if the company failed and I walked away by naming it something different, I would be able to maintain control over it and therefore could do it with it, whatever I wanted to.”
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