Sadan: Website Traffic Is Shifting From Google Search to AI Chat Platforms
Itai Sadan · 65% of Their Sites Now Start This Way (Most Founders Miss It) · Jan 6, 2026 · at 3:33
Itai Sadan is the co-founder and CEO of website builder Duda. He discusses the shift from traditional Google SEO to conversational AI discoverability.
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“Historically, when we talked about SEO of website, of how websites are being found, SEO was kind of equal to Google, but that world is shifting and we're seeing The increase of traffic from some of these chat platforms, because people are now not just going to Google, they're going to chat GPT, grog, perplexity, all these tools.”
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