Musselman apologized to early consulting clients for trying to impress them
Mark Musselman · 5 Clients Drive 95% of His Revenue and He Never Chases a Close · Oct 31, 2023 · at 24:02
Mark Musselman, founder of MX5 Consulting, reflects on how navigating corporate bankruptcy initially caused him to overcompensate in client advisory conversations.
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“When I first got into this world of consulting and coaching, I'll just say in advising, I've apologized to every single client I had in that first couple of years. Because I was operating a, out of a wounded ego, somebody who'd just come out of bankruptcy as the CEO, very visible, very painful. And I overreacted by trying to impress my clients with what I knew.”
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