Twa: AI agent simulations have replaced human focus groups for Amazon listings
Neil Twa · 30,000 Units a Year, 17 Competitors: How Neil Finds Products With Amazon's Own Data · Aug 12, 2025 · at 10:33
Neil Twa, CEO of Voltage Holdings, describes replacing traditional human focus groups with synthetic AI persona audiences to test Amazon listing titles, images, and copy.
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“We even have poll simulations for the images, the copy, the listings themselves, where we can take simulated polls That have been built through agents that then basically act like a virtual audience of thousands to tens of thousands of people, and then come back and tell us what they think about the product, which one they like, which variation they like, which image they would choose, which title they would choose. And then we build the listing based off of those agents output. And they are extremely accurate. We used to take them to personal focus groups and websites that would have real people do that for us and pay for that service. But then we decided to feed it all our information, build agents instead. And now we use those.”
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