Starnes: Why Elopements Generate Drastically Fewer Referrals Than Traditional Weddings
Sam Starnes · Give It All Away — The Truth About What Clients Actually Pay For · Feb 10, 2021 · at 11:17
Sam Starnes, an adventure elopement photographer, explains to host Sean Weisbrot why word-of-mouth marketing is structurally ineffective in the elopement niche.
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“Word of mouth is actually very, very, very low, and the booking rate for the few word of mouths I do get is very low, and I've found through research and tracking all this stuff, it's because elopements don't tend to have all those guests there that actually get to see you interact and work in person, and I've found that for Traditional wedding photographers, word of mouth is a lot higher because of that.”
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