Assertion Supported AI assessment confidence: 95% certainty 4/5 debate potential 1/5

Rakshit: 70% to 75% of e-commerce shoppers drop off before checkout

Ishan Rakshit · He Joined VC With No Plan to Stay - Here Is What He Was Really After · Apr 5, 2023 · at 1:21

Ishan Rakshit is the co-founder of ShopFlo, a D2C checkout platform. He discusses standard e-commerce funnel drop-off rates between cart addition and final purchase.

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“Essentially after you've added products to your cart on an e-commerce website, till the time you have bought it, we saw that around 70, 75% people used to drop off”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Between adding products to a cart and completing a purchase on e-commerce websites, approximately 70% to 75% of users drop off.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

Industry benchmark studies and major e-commerce analytics platforms consistently corroborate that shopping cart abandonment (the drop-off between adding an item to the cart and completing a purchase) averaged approximately 70% to 75% around 2023. Baymard Institute's aggregate meta-analysis of 48–49 independent studies reported average cart abandonment rates of 69.99% to 70.19% during 2022–2023. Additionally, Dynamic Yield's benchmark tracking across more than 200 million monthly online shoppers reported average abandonment rates of 71.68% in 2022 and 71.61% in 2023, while Vibetrace reported a global average of 72.5%.

Baymard Institute meta-analysis documented an average cart abandonment rate of 69.99% to 70.19% across 48–49 studies in 2022–2023 (and 70.22% across 50 studies).
Dynamic Yield benchmark data reported annual average e-commerce cart abandonment rates of 71.68% in 2022 and 71.61% in 2023.
Vibetrace reported a global average shopping cart abandonment rate of 72.5% based on ~145 million monthly user sessions.

Checked against

[1] geysera.com [2] sellerscommerce.com [3] gocardless.com [4] baymard.com [5] baymard.com [6] zipchat.ai [7] upcounting.com [8] upcounting.com

"cart abandonment" rate "2023" "Dynamic Yield" benchmark average ecommerce cart abandonment rate 2023 benchmark Baymard Institute average cart abandonment rate 2023 average cart to checkout drop off rate ecommerce 2023 "cart abandonment rate" 2023 2022 "70%" OR "71%" OR "72%" OR "73%" OR "74%" OR "75%"

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

e-commerce ShopFlo

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Assertion Not checkable as stated

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