Kelly: Customer Revenue Is the Best Non-Dilutive Capital
Scott Kelly · Start With the End in Mind Before You Take a Single Dollar · Sep 16, 2025 · at 2:20
Startup advisor Scott Kelly explains why founders should prioritize generating revenue over raising venture capital early on.
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“I tell people all the time that the best non-dilutive capital you can get is when you go out and sell your product and service.”
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