Shanley: Building without sales and marketing feedback leads to wrong products
Dave Shanley · The 3 Sliders Every Technical Founder Ignores · Jun 8, 2021 · at 4:44
Dave Shanley, CEO of Content Camel, explains why technical founders risk over-optimizing product development when disconnected from go-to-market teams.
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“In the absence of that feedback. Of like connecting with the team that's out selling it or the marketing team that's, you know, driving organic growth or whatever that is, you're just gonna like build stuff in a vacuum and it's not gonna be the right stuff. Like for sure, it's not gonna be the right stuff. Some of it's not gonna be right. Or maybe even most of it's not right.”
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