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Stuart Cohen

CEO and Managing Partner, SuperStock · 1 appearance on the record.

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executivefounderentertainerLinkedIn ↗superstock.com ↗

Stewart Cohen is a commercial director and photographer who founded the commercial production company SCPictures. In 2019, he acquired and took over leadership of SuperStock, a visual media licensing house managing tens of millions of image and video assets.

11statements → 5claims → 5claims resolved → 80%fully supported → 3.73/5average certainty → 2.27/5average debate potential → ≈4.0/5argument clarity, estimated →

4 supported 0 partly supported 1 contradicted how the 5 claims stand · each chip opens the sources

5 assertions · 3 opinions · 2 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 5 are resolved. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Stuart argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Stuart Cohen: Image Licensing Revenue Dropped Tenfold Over Fifteen Years
“No less than 300 dollars. Now you gotta think that each respective license will make no less than say 30 dollars. I mean, it's gone down tenfold easily in the last 15 years.”
Stuart Cohen Jun 20, 2025 ▶ 18:00 Licensing Revenue Dropped Tenfold in 15 Years. Now What?

Their most notable contradicted claim

Assertion Contradicted
Stuart Cohen: Copyright Registration Is the Only Way to Ensure Content Ownership
“Well, in, in the case of say, if you're a photographer or videographer, or even a writer, you there's the U S copyright office. You could register your work. That's one way that that is the only way is the copyright laws.”
Stuart Cohen Jun 20, 2025 ▶ 0:56 Licensing Revenue Dropped Tenfold in 15 Years. Now What?

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
none yet certainty 3
75% certainty 4
100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Stuart Cohen on measured tape to publish a rate. This says nothing about how they speak.

Everything Stuart Cohen said on We Live to Build that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Stuart Cohen: Crypto and Blockchain Have Produced History's Biggest Corruption
“And actually the biggest corruption Of all time has kind of come from the whole crypto blockchain world, you know?”
Stuart Cohen Jun 20, 2025 ▶ 9:21 Licensing Revenue Dropped Tenfold in 15 Years. Now What?
Assertion Contradicted
Stuart Cohen: Copyright Registration Is the Only Way to Ensure Content Ownership
“Well, in, in the case of say, if you're a photographer or videographer, or even a writer, you there's the U S copyright office. You could register your work. That's one way that that is the only way is the copyright laws.”
Stuart Cohen Jun 20, 2025 ▶ 0:56 Licensing Revenue Dropped Tenfold in 15 Years. Now What?
Insight
Stuart Cohen: Content Rights Holders Must Accept 20% Unauthorized Usage
“You're just figuring, look, you know, there's gonna be 20%, hopefully it's only 20% illegal usage, and you just gotta let it go.”
Stuart Cohen Jun 20, 2025 ▶ 13:37 Licensing Revenue Dropped Tenfold in 15 Years. Now What?
Assertion Supported
Stuart Cohen: Image Licensing Revenue Dropped Tenfold Over Fifteen Years
“No less than 300 dollars. Now you gotta think that each respective license will make no less than say 30 dollars. I mean, it's gone down tenfold easily in the last 15 years.”
Stuart Cohen Jun 20, 2025 ▶ 18:00 Licensing Revenue Dropped Tenfold in 15 Years. Now What?
Opinion
Stuart Cohen: Large Ad Agencies and Corporations Refuse to License AI Content
“And I think a lot of the large advertising agencies And or corporations will not use anything generated with AI. They may come up with concepts on what they want to create using AI, but they will not license any AI content for that specific reason.”
Stuart Cohen Jun 20, 2025 ▶ 23:17 Licensing Revenue Dropped Tenfold in 15 Years. Now What?
Assertion Supported
Stuart Cohen: Creators Cannot Pursue Infringement Damages Without Copyright Registration
“So then if you do not register your work, aside from making it harder to protect, you also cannot go after any kind of damages if people use your work without permission.”
Stuart Cohen Jun 20, 2025 ▶ 2:50 Licensing Revenue Dropped Tenfold in 15 Years. Now What?
Assertion Supported
Stuart Cohen: Many Photography Collections Have Licensed Archives to AI Models
“And then a lot of collections in, in the photography world, Have licensed large language models to scrape their archive to.”
Stuart Cohen Jun 20, 2025 ▶ 4:00 Licensing Revenue Dropped Tenfold in 15 Years. Now What?
Disclosure
Stuart Cohen: SuperStock Ceased Content Distribution to China Over Tracking Failures
“Well, and of course the first place that our rights went away was when they were, when we had resellers for our content in China and those all spiraled out of control because you lost all ability to track any usages. When did that happen? It's probably about 1…”
Stuart Cohen Jun 20, 2025 ▶ 10:31 Licensing Revenue Dropped Tenfold in 15 Years. Now What?
Opinion
Stuart Cohen: AI-Generated Submissions Make Finding Relevant Licensing Assets Harder
“There's still a lot of players, you know, there's still players that are creating a lot of content now with AI and pushing it into licensing content. And some of it's great and some of it's garbage. And I think it's making it harder for the end user to sort ou…”
Stuart Cohen Jun 20, 2025 ▶ 20:41 Licensing Revenue Dropped Tenfold in 15 Years. Now What?
Assertion Supported
Stuart Cohen: Copyright Enforcement Services Take 30% to 50% of Settlements
“It doesn't cost anything in terms of their services that will do it without an upfront fee, but they take, you know, whether it's 30 to 50% of any kind of settlements they get.”
Stuart Cohen Jun 20, 2025 ▶ 7:05 Licensing Revenue Dropped Tenfold in 15 Years. Now What?
Insight
Stuart Cohen: AI Has Substantially Improved Search Across Media Licensing Platforms
“So what is getting better and what AI has really helped with is search. So that way you could really pinpoint exactly what you're looking for and hopefully find an image or a video clip that Matches exactly what you're looking for.”
Stuart Cohen Jun 20, 2025 ▶ 21:50 Licensing Revenue Dropped Tenfold in 15 Years. Now What?

Appearances (1)

EpisodeDateSpeaking time
Licensing Revenue Dropped Tenfold in 15 Years. Now What? Jun 20, 2025 17m
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