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Jeff Sauer

Co-Founder and Co-CEO, MeasureU · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestoroperator@jeffsauer ↗LinkedIn ↗measureu.com ↗

Jeff Sauer built and scaled the digital marketing agency Three Deep Marketing into a five-time Inc. 5000 company before exiting in 2021. Through initiatives such as Jeffalytics, Data Driven U, and MeasureU, he has trained over 50,000 marketing professionals in PPC, Google Analytics, and AI-driven agency operations.

8statements → 0claims → 0claims resolved → 3.5/5average certainty → 2.38/5average debate potential → 2said about them ↓

1 opinion · 6 insights · 1 disclosure · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.

The record, in short

What the tape says about how Jeff argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jeff Sauer on measured tape to publish a rate. This says nothing about how they speak.

Everything Jeff Sauer said on We Live to Build that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Sauer: Giving equity to systems or operations hires is often a mistake
“Somebody who can do the systems, like there's a lot of people out there who would do that. They're usually not, they don't always have to be an equity person in your business. And oftentimes making them an equity person in your business is a mistake because th…”
Jeff Sauer Mar 19, 2025 ▶ 28:21 Cash Business vs. Wealth Business: Most Founders Mix Them Up
Insight
Sauer: Founders want capital or advice separately, rarely both together
“People want money or they want advice. They don't usually don't want advice with money or they don't want money with advice as a caveat to it.”
Jeff Sauer Mar 19, 2025 ▶ 8:42 Cash Business vs. Wealth Business: Most Founders Mix Them Up
Opinion
Sauer: Private equity ignores acquisition targets valued under $10 million
“I think that honestly, until your evaluation is over eight figures. You're not even going to get to talk to those people. So I think that if you don't do those things, you're going to have a lower class of acquirer and that lower class of acquirer is probably …”
Jeff Sauer Mar 19, 2025 ▶ 16:07 Cash Business vs. Wealth Business: Most Founders Mix Them Up
Insight
Sauer: Previously under-rewarded founders are more likely to succeed again
“Usually it's if they've done it once, but then they either got screwed or had some major learnings, or they had only a small percentage of the sex successful company, and they're looking to do it on their own. That's usually something that I think can be a pre…”
Jeff Sauer Mar 19, 2025 ▶ 4:25 Cash Business vs. Wealth Business: Most Founders Mix Them Up
Insight
Sauer: Business strength drives agency multiples between 3x and 6x EBITDA
“It's not like they just say, Hey, you're five X a beta. It's ultimately the strength of your contracts, the strength of your client list when you're acquiring an agency and those things factor into it. And then it's, you know, just taking a turn on that, that …”
Jeff Sauer Mar 19, 2025 ▶ 17:32 Cash Business vs. Wealth Business: Most Founders Mix Them Up
Disclosure
Sauer: Replacing expensive hires with lower-cost staff raised agency valuation
“Cause I'm here to tell you that the expensive people actually, we didn't make any money those years. And at the end of the day, those expensive people weren't even there because they, once, once they left or naturally we didn't replace them, we replaced them w…”
Jeff Sauer Mar 19, 2025 ▶ 19:36 Cash Business vs. Wealth Business: Most Founders Mix Them Up
Insight
Sauer: Businesses under 15 employees only need offers, products, and systems
“With our profit school system, we basically think there's really three functions in a business until you're at 15 plus employees. And that's offers products and systems.”
Jeff Sauer Mar 19, 2025 ▶ 26:40 Cash Business vs. Wealth Business: Most Founders Mix Them Up
Insight
Sauer: Companies should hire dedicated operations staff by 20 employees
“Making that transition, it makes sense somewhere in your first 15 to 20 employees to get that going, if not sooner.”
Jeff Sauer Mar 19, 2025 ▶ 29:28 Cash Business vs. Wealth Business: Most Founders Mix Them Up

The other half of the tape: Jeff Sauer's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on We Live to Build. every mention, with the transcript →

Who brings them up most Chris Mercer 2

Every mention by year

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2024 2 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
Cash Business vs. Wealth Business: Most Founders Mix Them Up Mar 19, 2025 22m
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