Eric Turney

President, The Monterey Company · 1 appearance on the record.

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Eric Turney leads The Monterey Company, an Oregon-based company founded in 1989 that designs and manufactures custom promotional merchandise. He modernizes custom product manufacturing through the adoption of AI tools, automated workflow systems, and digital commerce strategies to scale production.

8statements → 4claims → 1claims resolved → 3.75/5average certainty → 2.25/5average debate potential →

0 supported 1 partly supported 0 contradicted 3 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 3 opinions · 1 insight · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Eric argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Eric Turney on measured tape to publish a rate. This says nothing about how they speak.

What they said8 Episodes1

Everything Eric Turney said on We Live to Build that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Turney: Overseas Manufacturers Cut Headcount from 300 to ~190 via Automation

“In the past, there would be a team of, let's say, 300 that would do the manufacturing, and they can get the same output with about 182 hundred.”

Eric Turney Dec 9, 2025 ▶ 1:21 We're Forced to Automate or Get Left in the Dust

Opinion

Turney: Large Manufacturers Will Push Out Smaller Competitors via Costly AI Robotics

“They're not cheap pieces of equipment, so not the smaller manufacturers can't afford them, but I see like the bigger manufacturers really taking over and kind of pushing out some of the smaller ones with these massive scaled robotic AI machines.”

Eric Turney Dec 9, 2025 ▶ 2:03 We're Forced to Automate or Get Left in the Dust

Assertion Partly supported

Turney: Site With 100% AI Content Drew Millions of Monthly Clicks

“There was a website, AI invest. If you've ever heard of it, they are a hundred percent AI content. They don't hide it. They have off AI authors on their pages and they skyrocketed. I mean, they were getting millions and millions of clicks per month. And then G…”

Eric Turney Dec 9, 2025 ▶ 26:07 We're Forced to Automate or Get Left in the Dust

Opinion

Turney: Influencers Like Alex Hormozi Portray Entrepreneurship as Unrealistically Easy

“For most entrepreneurs that like the YouTubers make it sound so easy. A lot of them, you know, the Alex Hermoses of the world. And it's a lot of there, there's a lot that goes into it. Unexpected problems that happen.”

Eric Turney Dec 9, 2025 ▶ 33:50 We're Forced to Automate or Get Left in the Dust

Assertion Not checkable as stated

Turney: Robotic Enameling Machines Cut Factory Labor From 50 Workers to Five

“You're taking 50 workers and now you need five that can do the same process and the level of, there's imperfections with hand filling enamel. It's just the human nature and you can get it to a T with these enamel, enameling machines.”

Eric Turney Dec 9, 2025 ▶ 5:14 We're Forced to Automate or Get Left in the Dust

Insight

Turney: Manufacturers must automate processes or get abandoned for faster competitors

“Speed is so, such a overlooked thing. I feel like craftsmanship speed is, yeah, in, in today's world, people want things so fast and We're forced to automate our processes or we kind of get left in the dust, you know, then move on to the next thing.”

Eric Turney Dec 9, 2025 ▶ 12:24 We're Forced to Automate or Get Left in the Dust

Opinion

Turney: Consulting on AI Process Automation Is a Gold Mine

“Developing AI businesses where you can consult and work within companies to automate their processes, their archaic processes, I think is a gold mine for people.”

Eric Turney Dec 9, 2025 ▶ 31:24 We're Forced to Automate or Get Left in the Dust

Assertion Not checkable as stated

Turney: Manufacturing vendor scaled from 10 to 400 people using enameling machines

“There was a vendor that we worked with that started in 2014 with a small crew of, like, 10 people, and now they're at, like, 400 with these enameling machines.”

Eric Turney Dec 9, 2025 ▶ 6:09 We're Forced to Automate or Get Left in the Dust

Appearances (1)

Episode	Date	Speaking time
We're Forced to Automate or Get Left in the Dust	Dec 9, 2025	20m

Eric Turney

The record, in short

How they sound: not measured why? →

Appearances (1)

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