The Exchanges

Q put the effort into promoting in those regions and therefore I don't have that response. So with that caveat, Um, if you're a brand with a product revenue, whatever, and you're looking to expand, how do you position your website or your content with SEO? And how do you think about that so that you can target those outside of paid ads, right? Cause again, your goal is, is organic.

A First of all, you have to think if your tool is language specific or not, this is like the basic thing. If it's language specific, then probably the. Solution would be like half content for each language. Uh, that's the easiest way. And probably as you're, as we're doing a podcast here, probably meet people within the region, more people within the region. Then assumption is hypothesis that you will gain more traffic from certain regions. So one trick, for example, that I'm using, uh, is like, I'm creating most of my content in English. Like I know a couple of languages, but like English is the language that I use the most. Uh, so when I'm creating content, uh, I'm using a little bit of technology to rewrite the content in different languages. So basically I'm using DeepL, uh, as a tool, uh, to rewrite the, everything what I write on my blog and translate it into languages that I'm interested in. Uh, this way Google starts to understand my website, uh, that like it's in a couple of different languages. It's scalable. Like it's just adding a little bit of money to DPL to translate it into different languages. Uh, so this is the easiest way, but like you have to understand that it's rewritten using machine learning. Uh, so it will not be perfect, but some of the tools that I worked with are not language specific. So for example, like the tool that I co-founded, which was DevSchoo…

AI assessment note: “First of all, you have to think if your tool is language specific or not”

Q Is there anything that we haven't touched upon that you think is important you want to add?

A Pure scaling the business. Like the most important part is actually to get traction on some kind of a way that you can scale your business and then you can make it predictable. The problem that I see with many startup founders is that they want to outsource everything that they can before they make it predictable. And it will just not work out. Like if you find an agency that like will do certain things For you, they will not probably not bring you results that you want. So sometimes having the skills inside, I'm not saying that you can't outsource things, but like if you're starting a startup and you're starting to bring organic traffic, in most cases, it will work better if you have the skills inside, uh, and you're able to make it predictable. Once you have it predictable, find a way to scale it up. That's not a problem. It's the same thing with sales. Like if you think that you can outsource sales to And outside agency that will outreach and contact your customers and everything for you. It will just not work out. And I know it's, it's not fun in the beginning, especially, uh, like, but you have to do it on your own. Like you have to listen to your customers. Uh, you have to find predictable ways of doing things.

AI assessment note: “Pure scaling the business. Like the most important part is actually to get traction”

Q that. So I'm trying to prime you and the audience for like that, that, uh, evolution in a brand's thinking and all of that. So let's start at like, you know, if you want to get started right now as a SaaS brand with SEO, let's say you have a website, but you don't know anything about SEO and you want to start applying SEO. How do you get involved?

A So first of all, like you have to think about your market, like let's start with, are you B to B B to C? Or maybe enterprise sales. So you exactly know who are you targeting, uh, your content say, if you will define it. And most of the SaaS like have, uh, an idea who might be their customers. Uh, you can actually start defining what exactly they're looking for. I would start with some like, 10, maybe 20 keywords that you can start with, uh, that might be the keywords that People are looking for your audience is looking for to find products or similar things connected to your products around you, and then start writing the content. And the really like the key word that I would say is the intention. So if you have certain keywords that you think are good, check it in Google. If you put these keywords into Google, you will define exactly if If people, if people are thinking about the keyword the same way you do, I've made the, this mistakes many times that I thought the keyword means something and it meant like totally something different. Uh, so for example, we can say independence day. What do you think? What is it? It's a movie. So yeah, exactly.

AI assessment note: “first of all, like you have to think about your market”

Q Is there a reason to build a product that's language specific?

A Yeah, there's a lot of reasons. Like, because there's many niches, uh, that, uh, need the language specific product. Uh, so like, there's a huge need, like, I think most of the market would be language specific. So for example, with SEO wind, like we know that results need to be language specific. Now we're talking to the customers to see if actually the tool itself has to be language specific. We don't know, but like, we will talk to them and see if we need to translate it or not. But looking at anything connected to sales, for example, if you're going into sales, if you have a product in SaaS that it goes to sales and somebody as an end user doesn't know English because they're in Poland, they're in France, they're in Czech Republic. And they will use your tool on daily basis and there's no need for them to know English. This is a language specific tool. They will use it in certain language and you have to translate it. You have to help them out with like all the documents and help and so on. So they know how to use your tool. So like, just think about if your tool is language specific or not.

AI assessment note: “Yeah, there's a lot of reasons. Like, because there's many niches”

Q go and build it yourself if you really want to, but otherwise we can just use it here. I find it really fascinating how these tools are, are making it much easier for marketing teams and sales teams and product teams, uh, and customer service teams, really anyone, any, any department can benefit from these, these tools. Um, Why did you choose to focus on SEO specifically for this company?

A This is something that I've did for, I think last 15 years. I helped out many companies, uh, to build organic traffic, something that is predictable from their side and how they can build, scale it, uh, in a predictable way. Uh, so I have a lot of frameworks that I use on daily basis and I felt like, okay, let's see if we can automate the same things that we're Doing on daily basis and helping out different companies and let's put it into a SAS framework and let's see if they can actually get similar results, uh, using the similar frameworks that we use, like by just using an actual sheet, Ahrefs, SEMrush and all other tools that they're out there, but it took a while. It took a lot of time to implement it. So we thought let's automate it. Let's use a little bit of machine learning. Data and let's do it. And regarding what you said earlier about a POC that you can just assemble things like put things together. Uh, even there is a term in, in development glue code. It's basically means like gluing two things together just to come up with a new thing. Of course, like you don't have to rebuild things from scratch. You don't have to reinvent. It's not about doing R and D like 99% of the market. It's not R and D it's just like gluing different things together. And developing something new. And this is something that I see that many startups just don't know how to do, how to do a pro…

AI assessment note: “This is something that I've did for, I think last 15 years.”

Q I think that was Reid Hoffman. What is the benefit of SEO for a SaaS brand?

A Not only for SaaS brands, but as a SaaS product, for sure. Uh, SEO is bringing organic traffic. So the traffic that we call free traffic, it's not actually free because if you would pay with ads for the same traffic, for the same keywords, you would pay a lot of money. So if you can build organic traffic and get it for free, that means you don't have to invest money in that and you can monetize this traffic. If the problem that I can see is building organic traffic is Really hard. Uh, and many companies don't see a way to scale it. If they don't have the competence inside the company, they don't know how to do it. They don't know how to, uh, employ content writers, for example, what these content writers should do. And what we saw is that if you're data driven, uh, you can actually make it scalable because you have to go with a certain pattern, uh, To build content on your website, to build organic traffic. I will actually say a story that I had, like, because I'm like really a creative person. I love to create different things. And I always think I'm like the most creative person in the room. But the problem is that if I really excel with my creation, like regarding organic traffic, I develop something totally different than the market likes. Even if I think it's the best thing in the world, and then I launch it, and then I see zero organic traffic, that means I was wrong. Uh,…

AI assessment note: “SEO is bringing organic traffic. So the traffic that we call free traffic”