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Q What kind of AI companies are you using or can people use for that purpose?
A So there's a couple of different things. We, we developed our own AI research tool for us called Cayman data. But on the other side of that, I use things like chat GTP to help with product. Um, you know, research, but also we've created virtual agents inside of our system where we fed it 10 years of information, data, transcripts, our playbook, and, and other information, information about our products and current brands, and then we use that to help curate, uh, information, research, and, uh, even down to policy checking and information to ensure the compliance of the product, the copy itself, uh, and any, you know, any images and graphics will also be tested by AI to ensure that they match the narrative. So there are, uh, we use, uh, I like Claude personally in terms of copywriting. It has a natural language query, uh, and some, you know, syntax to it that feels more humanized in its conversational tonality. So we use that a lot, uh, for Claude particularly. Um, we use Soro for images and image generations, as well as taking and conceptually remixing images to get other ideas or ways to approach both the marketing, as well as the product development, as well as, uh, images and copy. Soro has been amazing. With that as a version of chat GTPs, you know, AI engine for graphics creation, which has been very cool. Um, the marketing team uses Hey Jen a lot, which is actually just g…
AI assessment note: “I use things like chat GTP to help with product... I like Claude personally”
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Q I was on LinkedIn earlier today and someone said, I see so many people wasting so much money launching the wrong product. So I built this thing that, you know, does all of the research and blah, blah, blah in 30 seconds and just DM me this thing. Like, what do you, do you believe in these kinds of giveaways? Are they realistic for starting Founders.
A Well, you know, every marketer has an angle, right? Uh, so for us, you know, I have 12 years of selling physical products and building multi seven, eight figure brands. I can tell you that there's a need to find the right product, uh, to sell in the market. But here's the thing, you know, if you don't understand the data of demand, if you don't understand the market, uh, demand, then it doesn't necessarily, you know, follow you with the product you're leading. Like so many people think they think I need to invent a product and I lead the market that's demand creation. That's one percent of people. The other 99% innovate. So in that way, if you're able to determine the right data, For your product and use the AI systems of the internet to help propagate the distribution of that product to the right audience just in time, then yeah, there's truth to that statement for us. Product research is a, you know, what the hell do I sell as a huge component of our business model. If we sell the wrong data, then the AI engines that, you know, move the internet's data around from Amazon to Google to tick tock to wherever. Are going to move it in front of the wrong people. Um, the same way an advertising campaign in a direct marketing is going to be wrong. If you don't know your audience, you're not speaking them to them correctly. Then when the AI systems show, you know, your, uh, advertisin…
AI assessment note: “every marketer has an angle, right? ... yeah, there's truth to that statement”
