Feb 8, 2023 · 45m · we-live-to-build
Diagnosed at 16, He Built a Company to Kill the CV
gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions
In this episode of 'We Love To Build,' host Sean Weisbrot and Willow founder Ewan Cameron explore the psychological realities of entrepreneurship with ADD and dyslexia, detailing how neurodivergent cognitive strategies can transform startup leadership and revolutionize traditional hiring through video-first platforms.
How this conversation actually went
Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Sean holds 44.5% of the talking time here. How this is scored →
speaking balance: gold is Sean, purple is the guest (3 minute bins)
Ewan directly rejects Sean's premise that his cognitive chaos produces anxiety, clarifying that dyslexia feels like ungraspable floating thoughts rather than a frantic racing mind.
Hardest push from Sean ▶ 13:56 Sean Skeptical of ADD Role ModelsSean bluntly challenges Ewan's point about neurodivergent role models by asserting that ADD individuals do not have prominent figures to look up to.
Biggest teaching moment ▶ 15:50 Ewan Details Dyslexia Compensatory MechanismsEwan gives a thorough breakdown of non-pharmacological dyslexia accommodations, explaining how color contrast, font flipping, and CBT replace medications.
Sean holds their own ▶ 18:10 Sean Analyzes ADD Task SwitchingSean demonstrates deep experiential understanding of ADD executive dysfunction by detailing the exact mental sequence of getting sidetracked while counting vitamins.
the scores for every segment, with the reasoning behind each
| Chapter | Topic | Sean as informed peer | Guest teaching | Guest disagreement | Sean pushing back | Why |
|---|---|---|---|---|---|---|
| Academic Struggles and Dyslexia Diagnosis at Age 16 | 1 | 3 | 0 | 0 | Sean opens with a broad exploratory question regarding Ewan's early realization of dyslexia. Ewan provides an extensive personal narrative detailing his academic difficulties and diagnosis at age 16 in the Scottish school system. | |
| Childhood ADD Diagnosis and the Pitfalls of Ritalin | 4 | 1 | 0 | 1 | Sean dominates the segment by sharing his own early childhood ADD diagnosis, criticizing the pharmaceutical industry and describing adverse reactions to Ritalin. Ewan reacts collaboratively with brief observations on UK diagnostic norms. | |
| Embracing Neurodivergent Strengths and Founding an Early Agency | 2 | 3 | 1 | 2 | Ewan explains how researching dyslexia led him to role models like Richard Branson and founding a web agency. Sean pushes back with a doubtful remark that ADD has no public role models, which Ewan gently questions. | |
| Dyslexia Interventions, Cognitive Strategies, and Visual Adjustments | 2 | 6 | 0 | 0 | Sean asks if medication exists for dyslexia. Ewan educates him on practical interventions, explaining CBT, color contrast adjustments on screens, and the physical visual challenges of reading black text on white backgrounds. | |
| Managing Distraction Loops and Information Processing Differences | 5 | 1 | 0 | 0 | Sean illustrates the cognitive experience of ADD through a vivid step-by-step anecdote about getting sidetracked while trying to take vitamins, demonstrating strong first-person psychological insight before querying Ewan's founder experience. | |
| Channeling Neurodivergence into Startup Organization and Leadership | 2 | 5 | 1 | 0 | Ewan subverts common assumptions by arguing that dyslexia makes running a business easier because forced coping strategies cultivate hyper-organized delegation, detailed briefs, and comfort with startup chaos. | |
| Exploring Psilocybin Microdosing to Tame Racing Thoughts | 5 | 3 | 1 | 1 | Sean speaks authoritatively about his research and personal protocol with psilocybin microdosing to silence racing thoughts. Ewan differentiates dyslexia's disorganization from the intense anxiety-inducing speed Sean describes. | |
| The Impact of Stimulants, Caffeine, and Routine on Cognitive Function | 3 | 5 | 0 | 0 | After briefly touching on espresso habits, Ewan articulates the thesis behind Willow, schooling listeners on how traditional resume screening inherently discriminates against dyslexic applicants who struggle with conventional document formatting. |