Stacey Ross Cohen

6 statements across 1 episodes · 3 bullish · 0 bearish · 1 people on the record · first statement Mar 3, 2021 by Stacey Ross Cohen · across every show →

On the record as a speaker too: Stacey Ross Cohen's record, appearances and statements → this page counts the times other people say the name.

Everything said about Stacey Ross Cohen, oldest first

Mar 3, 2021 positive
Insight
Cohen: Existing client and donor bases are an organization's most valuable asset
“First, tell me about your existing client or donor base, because they are really your pot of gold. You know, they are the ones that trust you and like you.”
Stacey Ross Cohen Mar 3, 2021 ▶ 23:25 Why 80% of Purchase Decisions Are Built on Emotion, Not Logic
Mar 3, 2021
Insight
Cohen: External Feedback Is as Crucial as Self-Audits in Branding
“Listening to others is as equally important as going internal and doing this self audit and thinking about who am I, you know, what are my superpowers?”
Stacey Ross Cohen Mar 3, 2021 ▶ 8:09 Why 80% of Purchase Decisions Are Built on Emotion, Not Logic
Mar 3, 2021
Insight
Cohen: Skipping brand discovery to execute marketing tactics causes inevitable backpedaling
“That's the problem I find so many people see like that shiny penny and they just want to jump into the tactics and they want to create their own podcast or blog without figuring out the initial phase because you've got to build a foundation. If you don't, what…”
Stacey Ross Cohen Mar 3, 2021 ▶ 9:28 Why 80% of Purchase Decisions Are Built on Emotion, Not Logic
Mar 3, 2021
Insight
Cohen: Content strategy requires balancing educational, entertaining, promotional, and curated posts
“You want a diversification of content. So some of it should be educational. Some of it could be entertaining and some of it Of course could be self-promotional, but the other part is curating, taking other people's posts and commenting and sharing.”
Stacey Ross Cohen Mar 3, 2021 ▶ 35:36 Why 80% of Purchase Decisions Are Built on Emotion, Not Logic
Mar 3, 2021 positive
Insight
Cohen: Personal branding is about value to others, not self-promotion
“They think it's about like me, but when in fact, it's really about what is your value to others? How can you benefit others? And it requires an audit, you know, really digging deep into yourself and understanding what is your wow, what is your standout factor?”
Stacey Ross Cohen Mar 3, 2021 ▶ 4:00 Why 80% of Purchase Decisions Are Built on Emotion, Not Logic
Mar 3, 2021 positive
Insight
Cohen: $25,000-per-gig keynote speakers rely on pre-packaged assets like sizzle reels
“You know, even if you look at speaking engagement speakers that get paid and I've worked with many, you know, that get paid 25,000 dollars plus, they have already assets packaged. So they'll typically have like a speaker's bio. They'll have a sizzle reel. You …”
Stacey Ross Cohen Mar 3, 2021 ▶ 41:30 Why 80% of Purchase Decisions Are Built on Emotion, Not Logic
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.