referrals

4 statements across 3 episodes · 4 bullish · 0 bearish · 3 people on the record · first statement Feb 24, 2021 by Allison Hartsoe · across every show →

Everything said about referrals, oldest first

Feb 24, 2021 positive
Insight
Hartsoe: Referral programs should target only high-value, satisfied customer tiers
“Instead, a referral should be a very targeted strategy Where you're looking at your gold or platinum customers, the ones who have already demonstrated that you are a fit. There's product market fit. They love your product. They're advocating for it. Things lik…”
Allison Hartsoe Feb 24, 2021 ▶ 15:13 The Sunshine Rule: The Hidden Test Every CEO Should Run on Their Data
Jul 30, 2024 positive
Disclosure
Markevics: 100% of Seed Communications' client business comes through referrals
“We have had, everything has been referral.”
Loretta Markevics Jul 30, 2024 ▶ 26:40 She Turned Down an Acquisition Offer Before the Cake Was Baked
Apr 28, 2026 positive
Insight
Cates: Referrals should be the core growth engine, not a bonus
“Referrals are often looked as kind of the icing on the cake, right? Yeah. I get some referrals. That's part of how I grow my business that I recommend for a lot of folks to consider it is the cake. It is how people want to meet you.”
Bill Cates Apr 28, 2026 ▶ 1:27 Borrowed Trust: Why Strangers Wire Money Before They Know You
Apr 28, 2026 positive
Insight
Cates: Warm introductions are the fastest path to relevance with strangers
“How do you have a relevant message, a message that's relevant to the receiver? Well, the fastest way to that is an introduction. From someone they trust. That's how we become relevant with someone who doesn't know us.”
Bill Cates Apr 28, 2026 ▶ 1:14 Borrowed Trust: Why Strangers Wire Money Before They Know You
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