public relations

“If you're not telling a story and you haven't strategically thought about how to utilize Media relations within your broader marketing mix, and also how to unfold a story for the press over time, then that's not really strategic. It's just a mention, and you'r…”

“Probably like Six months before launch is a good time to engage PR and many times that's about the time when maybe a year out people are starting to develop their brand before they launch and then they kind of get their act together and then they're ready to l…”

“Advertising is focused. At least when I was in the business on making the ad, like making the thing that is communicating about the brand and PR is broader than that. It's transcends the marketing department, although it includes it. And it's about how the com…”

“One of the more interesting things that PR has been good for, and any tech founder, regardless of the stage they're at, can do this. It's a really useful media training tool. So you can ask AI, you can feed it a bunch of articles from John Smith, who's a journ…”

“There's a lot more focus now on how the output of PR, particularly how earned media, media coverage, journalistic work influences AI and how companies show up in AI search. So there's a booming business and a whole lot of noise about how PR and its outputs aff…”