customer equity
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Feb 24, 2021 by Allison Hartsoe · across every show →
Everything said about customer equity, oldest first
Feb 24, 2021
Hartsoe: Projecting customer equity enables channel-level CAC to CLV evaluation
“When you grab all that data and you project it forward, you come up with a number called customer equity that says, here's how much the value of your customer base is worth. If you take that number and you apply it to how much you spend in customer acquisition…”