Bill Cates
8 statements across 1 episodes · 4 bullish · 2 bearish · 1 people on the record · first statement Apr 28, 2026 by Bill Cates · across every show →
On the record as a speaker too: Bill Cates's record, appearances and statements → this page counts the times other people say the name.
Everything said about Bill Cates, oldest first
Apr 28, 2026
Cates: Effective Messaging Must Actively Attract Ideal Targets and Repel Bad Fits
“Your messaging, whether the messaging is through another human delivering the message to others, like a referral source, or whether it's your website or anything else, your messaging needs to attract the right people and repel the wrong people. And I know repe…”
Apr 28, 2026 positive
Apr 28, 2026 positive
Cates: Paid Referral Arrangements Must Be Transparent to Avoid Damaging Trust
“I just think it should be transparent. I think that's the most important thing. Because sometimes when clients or customers, you know, maybe didn't know that you would get compensated and then after the fact they find out you did, it can leave a bad taste in t…”
Apr 28, 2026 positive
Cates: Curating Third-Party Success Stories Transfers Borrowed Trust to Creators
“Any kind of content like that, whether it's your success story, someone else's success story, your knowledge is sometimes you and I work, we're creators say curators of knowledge and information, right? So we're helping the people in our community. By curating…”
Apr 28, 2026
Cates: Target Maximum Three Buyer Personas to Avoid Diluting Your Message
“Now you can have more than one persona, by the way, you can have two or three. I don't recommend having more than three, but you could have a splitter page that says, if you're this click here, if you're this click here, if you're this click here, not necessar…”
Apr 28, 2026 negative
Apr 28, 2026 positive
Apr 28, 2026 negative
Cates: Passing the 'Beer Test' Is a Flawed Metric for Hiring Talent
“Just cause someone is a little different than us in their personality, just because we might not enjoy an hour. Over a beer or two with them doesn't mean they couldn't be a great asset for our company. So, I mean, I get the idea. I get the kind of the energy b…”